the situation
the client: a boutique flower shop in málaga with beautiful arrangements and zero online presence.
the problem:
no e-commerce
no social media strategy
no content
100% of revenue came from walk-ins
they had the product. they had the passion. they just didn't have a system.
what we did
step 1: built the foundation
we set up a shopify store optimized for conversions. clean design. easy checkout. mobile-first.
step 2: created the content
we shot cinematic product videos and photos:
close-ups of arrangements
behind-the-scenes of the florist at work
lifestyle shots (flowers in homes, events, gifting moments)
every piece of content had one goal: make people want to buy.
step 3: launched ads + organic
we ran targeted google, facebook and instagram ads to:
people celebrating birthdays/anniversaries in málaga
gift shoppers during key holidays
local businesses needing corporate arrangements
we also posted organically 4-5x per week to build brand presence.
step 4: tracked and optimized
every ad was tracked. every post was analyzed.
we killed underperforming creatives. we doubled down on winners.
within 30 days, we had a system that worked. by day 60, they hit €10k in online sales.
the results
but the bigger win? they now have a system that scales. they're no longer dependent on foot traffic. they have a content engine that runs 24/7.
what you can learn from this
you don't need a massive budget to win online. you need:
a clear offer (what are you selling and to who?)
high-quality content (stop posting blurry iphone photos)
consistent distribution (post regularly, run ads strategically)
data-driven optimization (track everything, improve constantly)
that's the content to cashflow™ system in action.
if you're a local business in real estate, hospitality, retail, or any industry ready to scale online, we can help.